Anti Grvty Obtained a new website creation project from one of the leading cigarette companies in Indonesia (let's call it "brand X" on this case study). Besides the old website is not really well-design, brand X also wants to strengthen the brand's power through appealing relevant content and campaigns through this new website.

I conduct an end-to-end research process getting the data, understanding, and insight about brand X’s users as ideas for crafting website that based on their behavior and preferences.